As you might recall, earlier this year the Job Action Committee (JAC) struck a special ad hoc subcommittee and tasked it with generating strike materials to support flying and digital pickets, including signs, online shareables, and leaflets for use in the event of a work stoppage.
Since then, the Materials Committee (MC), made up of Eric Strikwerda (Chair), Corina Dransutavicius, Ian Grivois, Suzanne McCullagh, Mike Voaklander, Tamara Jackson, and Jonathan Leggo, organized a productive introductory meeting, and started the work of developing multiple themes, digital campaigns, and social media strategies. The MC has also benefitted from valuable input from AUFA members following a call-out for ideas two weeks ago.
Our first major campaign capitalizes on the strong response to JAC’s Christmas e-card shareables generated in December of last year.
In the lead-up to Valentine’s Day, then, the MC will roll out over the next two weeks a series of Valentine’s Day e-cards meant to encourage AU to make AUFA a fair contract offer. The MC will share the e-cards on Facebook, Twitter, and Instagram. When you encounter the cards on your own social media feeds, we hope you’ll share them widely!
Your Turn
We’re also hoping to draw on AUFA members’ creative powers by helping us come up with Valentine’s Day messages to fill the cards. The messages can be funny, punny, or anything in-between. Please email me directly (erics@athabascau.ca) with any ideas you come up with.
Eric Strikwerda, Chair
Materials Committee